The Stanford Social Media Lab works on understanding psychological and interpersonal processes in social media.

Dr. Jeff Hancock is the founding director of the Stanford Social Media Lab and is Harry and Norman Chandler Professor of Communication at Stanford University. Professor Hancock and his group work on understanding psychological and interpersonal processes in social media. The team specializes in using computational linguistics and experiments to understand how the words we use can reveal psychological and social dynamics, such as deception and trust, emotional dynamics, intimacy and relationships, and social support. Recently Professor Hancock has begun work on understanding the mental models people have about algorithms in social media, as well as working on the ethical issues associated with computational social science.

Professor Hancock is well-known for his research on how people use deception with technology, from sending texts and emails to detecting fake online reviews. His TED Talk on deception has been seen over 1 million times and he’s been featured as a guest on “CBS This Morning” for his expertise on social media. His research has been published in over 80 journal articles and conference proceedings and has been supported by funding from the U.S. National Science Foundation and the U.S. Department of Defense. His work on lying and technology has been frequently featured in the popular press, including the New York Times, CNN, NPR, CBS and the BBC.

Professor Hancock was a Customs Officer in Canada before earning his PhD in Psychology at Dalhousie University, Canada. He was a Professor of Information Science and Communication at Cornell prior to joining Stanford in 2015. He currently lives in Palo Alto with his wife and daughter, and he regularly does his best to stop pucks as a hockey goalie.